Thursday, June 2, 2016

WEDDING NOTES™ - A Print Primer



We like to remind our brides that their wedding invitations should be looked at as a gift the bride and groom give to their guests.  Invitations set the tone for the wedding to follow.  They introduce the level of formality and the theme of the wedding in addition to providing all of the necessary information of when and where.  Invitations are also the only keepsake that guests who are unable to attend will have.
We urge brides to spend time in the selection of the invitation because it is so important to the ceremony and celebration that it introduces to your guests.  There are a wide variety of papers and designs and print styles and wording options available.  Many print resources offer multiple choices and many will handle custom print jobs for brides to be.

In addition to a world of paper choices and designs, brides need to be aware of the various print styles available to enhance the design of this important piece of wedding information.  Here are the most popular printing methods.
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Letterpress Printing was the primary way text was printed.  A form was inked and then applied to paper with pressure and an impression was left on the paper.  It is a timeless way to print.
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Foil Stamping is similar to letterpress but instead of ink, a sheet of metallic foil is placed between a heated form and a sheet of paper.  Under pressure, metallic print is formed.
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Engraving is the traditional formal print style.  A piece of paper is pressed between two engraved metal plates a results in a raised design.  It is an elegant look.
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Thermography creates a look that is similar to engraved print but is less expensive to create.  Ink is combined with a resinous powder so that when heat is applied, the print is raised off the surface of the paper.  Unlike engraving, the back of the paper remains smooth.
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Digital or flat printing is the most familiar today.  It is cost effective and because it is done digitally, it is very versatile.

Our consultants can help you select the perfect paper, the right print style and the best design to capture the unique wedding that you have planned.

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